(Bloomberg) — UBS Americas President Naureen Hassan will add accountability for a number of digital-focused groups that beforehand had been a part of the worldwide wealth-management operation.

Hassan, who joined the Swiss financial institution in October, will oversee the enlargement of UBS’s digitally personalized banking providers, the build-out of wealth administration’s digital capabilities, digital technique and platforms, and good applied sciences and superior analytics, in response to an inner memo. 

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“The Americas area is more and more demonstrating the essential position that it performs in our agency’s technique and future success,” Chief Government Officer Ralph Hamers mentioned within the memo, which was seen by Bloomberg Information and confirmed by a spokeswoman.

Hassan joined UBS Group AG from the Federal Reserve Financial institution of New York, succeeding Tom Naratil as president of UBS Americas and chief govt officer of UBS Americas Holding LLC. 

–With help from Sridhar Natarajan.