Home Online Business Plan your January social content material with GoDaddy Studio

Plan your January social content material with GoDaddy Studio

Plan your January social content material with GoDaddy Studio


New yr, new advertising

Planning your January social content material comes with so many nice alternatives. In actual fact, January is called after Janus, the Roman god of gates and doorways, which symbolizes endings, beginnings and transitions. As a enterprise proprietor, it’s essential to take this time to mirror on which doorways you’ll shut and which of them you’ll knock on and open, as the brand new yr begins afresh.

And since we’ve all discovered an incredible deal about ourselves and the world over time, now’s the time to take the insights you’ve gained and apply them to the twelve months that await us — all shiny and new.

Retro template in GoDaddy Studio

So to kick issues off, you’ll want to make sure that you intend your model’s content material advertising with enterprise progress in thoughts. Maintain studying to find out about key social media holidays and occasions for this month, together with advertising ideas that can assist you put together for upcoming tendencies and celebrations.

Examples of GoDaddy Studio new year templates

How to consider content material creation for the brand new yr

The beginning of one other yr provides us an opportunity to alter our mindsets. Because of this, it’s a good time to convey messages of renewal and refreshment to your viewers via numerous branding parts and advertising campaigns.

It’s additionally a superb alternative to replace your model, in addition to your social media technique. In sensible phrases, this could imply:

  • Refreshing the feel and appear of your visuals
  • Pivoting your advertising path with new services or products
  • Providing New Yr’s Day specials and reductions on your clients

The essential half is that it doesn’t matter whether or not you’re in retail, vogue, décor, wellness or meals. All industries and sectors can profit from a easy refresh.

New year celebration samples

Keep organized with a social media content material calendar

Organizing your ideas and methods can get messy — particularly when you’re used to utilizing spreadsheets and different on-line paperwork. However using a visible social media content material calendar will help you and your workforce get a clearer sense of the duties forward.

And though there are lots of methods to format a social media content material calendar, your greatest wager is to maintain it easy, clear and enjoyable. Play with templates and designs that work greatest for your corporation (GoDaddy Studio has loads to select from), and resolve whether or not you need to maintain observe of issues on a weekly, month-to-month or quarterly foundation.

Associated: Planning forward — The right way to create content material calendars and why you want it

Fast ideas for prepping your social media content material

As you begin planning, you’ll need to guarantee you have got a superb social media technique in place to assist your campaigns run extra effectively. Listed below are some advertising concepts for you to remember as you put together your January content material throughout all social media platforms:

Reap the benefits of design templates

Equipping your self with design instruments that make your life fast and straightforward is the easiest way to go — particularly when you have got restricted funds. With apps like GoDaddy Studio, you have got a library stuffed with fonts, graphics and pictures you possibly can customise proper at your fingertips. Inform your personal story via a design that matches your model’s vitality.

Create your visuals prematurely

When creating social posts with movies, reels, or graphics, contemplate producing them in batches — that approach you possibly can streamline them when the time is true. It’d take a bit of extra effort to start with, however working prematurely will help you put together for final minute changes or edits (if wanted).

Know your viewers

Ensure you spend a while researching what distinctive pursuits or actions your viewers is into. For instance, when you promote tenting gear, there’s a superb likelihood your viewers helps environmental points. Use this data to create associated campaigns or companion with a charitable group for a themed submit that matches along with your viewers.

Broaden your community inside your area of interest

Oftentimes you’ll find micro-influencers which have a bigger following than most individuals, but smaller than on-line celebrities with an enormous fan base. Attempt partnering with these of us to broaden your attain with new audiences. You’ll be shocked how a optimistic new enterprise relationship will help increase your publicity.

Make the most of these hashtags

Whether or not you’re posting on Instagram, TikTok or LinkedIn, a superb rule of thumb is to at all times embody standard, related and branded hashtags. Efficient hashtags will help individuals discover you extra simply on their social platform of selection — creating a better likelihood of visibility and engagement from new customers.

Nevertheless, you’ll must do some analysis on what number of to make use of inside every submit, since all social platforms are completely different. You don’t need to submit too little or an excessive amount of, the place it impacts your common attain. Hootsuite has an incredible hashtag information you need to use for reference.

Key dates to think about on your January social content material calendar

Now that you know the way to strategize, let’s dig into some key dates which can be essential for this month. Bear in mind to be selective along with your decisions, as you’ll must create visuals and campaigns that relate most to your viewers. The purpose right here is to be intentional along with your social media advertising campaigns, so that you just maintain manufacturing prices low and goal the audiences that matter most to your model’s success.

New Yr’s Day

This can be a world vacation in most elements of the world. And because it falls on January 1, this could possibly be the proper time to inform your clients about your specials and reductions — particularly as new yr’s resolutions are in full momentum.

For instance, if your corporation is in private wellness, well being or sport and health areas, you need to use this chance to inspire your viewers to hold out their well being objectives. One other strategy to increase gross sales is to tempt new clients with gives and reductions for companies you present. This might imply providing a free introductory session when you’re a well being coach or personal a yoga studio.

And don’t overlook about posting inspirational quotes, too — something that makes it simpler for individuals to realize their new objectives is a good suggestion proper now.

Australia Day

G’day, mate! Australia’s Independence Day is well known annually on January 26, marking the 1788 touchdown of the First Fleet at Sydney Cove and the elevating of the Union Flag by Arthur Phillip in New South Wales. It’s sometimes marked by group and household occasions, together with reflections on Australian historical past or group awards.

Typically, this present day is a chance to attach along with your clients situated in Australia, or to acknowledge the day when you’ve got a model with a robust Australian id.

Australia Day examples

School soccer championships

January is the tip of faculty soccer season in the US, culminating within the huge NCAA faculty soccer nationwide championship — which takes place on January 9 in 2023.

When you personal a sports activities bar, café, restaurant or are in any approach concerned with sports activities, join along with your viewers to have a good time the large recreation. This might contain:

  • Speaking what groups you assist
  • Internet hosting watch events or different associated occasions
  • Partnering with native sports activities figures for meet and greets with followers

Together with service industries, this is a perfect time for sporting items retailers to become involved, too.


The third Monday of every yr (January 16 this coming yr) is Martin Luther King Jr. Day, going down a day after his beginning on January fifteenth. The day honors King, the U.S. champion of nonviolent activism within the civil rights motion, who protested racial discrimination in federal and state regulation of the Nineteen Sixties — earlier than his assassination in 1968.

The vacation is a poignant alternative to create consciousness and educate your viewers about points associated to race. These within the political or charitable areas could discover this present day notably related to mark, however that is additionally an essential day to all companies in every single place.

Worldwide Creativity Month

January is Worldwide Creativity Month, based by motivational speaker, creator and trainer Randall Munson. Going past the thought of a brand new yr’s decision on January 1, Worldwide Creativity Month supplies a extra highly effective, enduring alternative for optimistic change.

When you’re in any type of inventive house — arts and design, crafts, décor or vogue — you possibly can give attention to the thought of creativity and innovation, and produce your viewers in to have a good time it.

How a couple of inventive competitors the place you get your viewers to invent or design one thing? Or, what about selling native artists and their work? Even when you’re in a “non-creative” enterprise, you possibly can nonetheless apply the thought. Bars can showcase native mixologists demonstrating the artwork of the cocktail, for instance, or educators may present their high recommendations on establishing inventive work habits.

Creativity Day template example in GoDaddy Studio

Worldwide Thoughts-Physique Wellness Day

Because the twenty first century progresses, we’re turning into extra conscious of the mind-body connection, and it’s sprung an entire business and vary of companies that combine this concept. When you’re within the holistic wellness house, January 3 is Worldwide Thoughts-Physique Wellness Day, and it’s an ideal time to have a good time the connection between a wholesome physique and a wholesome thoughts.

If your corporation touches on any side of well being — whether or not it’s food and drinks, wellness or private health, for instance — you possibly can take part. Social media posts may like:

  • Giveaways
  • Instructional factors
  • Prime ideas

Take into consideration what this idea means to your model and talk it successfully to your group.

Wellness Day images in GoDaddy Studio

Nationwide Spaghetti Day

Probably a detailed second behind pizza, spaghetti is certainly one of Italy’s best world exports — so it’s greater than worthy of a complete day to have a good time it.

When you’re within the food and drinks house, a restaurant or perhaps a meals blogger, get behind the trigger with Nationwide Spaghetti Day on January 4. Supply specials on spaghetti dishes or spotlight new recipes — the one restrict is your creativeness (and your capability for pasta).

Spaghetti Day templates

Reverse Day

January 25 is Reverse Day, which is a complete day devoted to celebrating the outdated switcheroo.

The day is well known by saying precisely the alternative of what you imply, and as a model you may broaden on this idea and actually have some enjoyable with it.

This could possibly be utilized to nearly any enterprise who has a humorousness and a love of wordplay. Industries like magnificence, retail, vogue, food and drinks or running a blog areas can all take part on the enjoyable.

Moreover, Reverse Day is the type of factor that youngsters simply love. So when you’re a kids’s model, it is best to undoubtedly not become involved! (see what we did there?).

Spend the day exploring opposites — from reverse flavors to reverse feelings, and even reverse sounds.

Nationwide Cheese Lovers Day

“You may’t make everybody completely satisfied. You’re not cheese.” ~Nameless

Sure, cheese is a much-loved meals around the globe — in the US alone, one third of all milk produced goes into cheese manufacturing. January 20 is Nationwide Cheese Lover’s Day, which is a very scrumptious excuse to get a bit of tacky.

Once more, like nationwide Spaghetti Day, when you’re within the meals house, then it’s price getting concerned right here. Inventive concepts may give attention to:

  • Specials on cheese dishes or any artisanal cheeses you promote
  • A roundup of your favourite cheese-based recipes
  • Tutorials on the best way to make your personal cheese at dwelling

Have enjoyable and don’t be afraid to experiment with foolish puns if mandatory.

Cheese Day layout in GoDaddy Studio

Make Your Dream Come True Day

Really one to get the optimistic vibes going, January 13 is Nationwide “Make Your Dream Come True” Day — and this might apply to any model marketing campaign below the solar. It’s an incredible alternative to unfold the message about being proactive in relation to what you need to obtain in life. Potential advertising concepts may vary from:

  • A marketing campaign targeted on a charitable initiative
  • An inspiring message within the schooling house
  • A message associated to bodily and psychological wellness

The alternatives are limitless with this one, making it simple to craft one thing that matches inside your model’s distinctive tone and area of interest.

Local business template

Information Privateness Day

Everybody can use a reminder on the significance of web security, and Information Privateness Day is the proper alternative to boost consciousness to your viewers in regards to the dangers of sharing private information on-line. Celebrated on January 28 of this yr, any small enterprise proprietor with a web-based web site can take this chance to not solely educate by way of social media, but additionally spotlight all of the safeguards in place for his or her clients.

One instance could be to create a submit that talks about all of the methods your model is taking steps to guard buyer information on a steady foundation. It’s a good way to reassure your clients, whereas additionally boosting belief on the identical time.

Associated: Information to ecommerce safety: The right way to safe your on-line retailer

Blood Donor Month

This month is an enormous one for blood financial institution organizations, as many use this time to closely advocate for blood donations throughout the nation. It was first noticed in 1970, after President Richard Nixon proclaimed it into the historical past books as a month reserved for paying tribute to voluntary blood donors and inspiring new donors to hitch.

Small companies will help unfold the phrase throughout this month by:

  • Partnering with their native blood banks throughout donation occasions
  • Providing reductions, prizes or different incentives for all donors
  • Posting academic content material for social sharing functions

And regardless of the business, your contributions to this essential trigger is bound to generate a optimistic response out of your on-line viewers.

Gown Up Your Pet Day

Who doesn’t like getting cute animal photographs on their timelines? Mix that with over-the-top costumes and equipment, and you’ve got a web-based occasion that’s worthy of additional clicks, feedback and likes.

Celebrated on January 14, small enterprise house owners (particularly these within the pet business) can encourage on-line audiences to interact in quite a lot of methods. Some examples embody:

  • Holding a contest for greatest dressed pets
  • Encouraging customers to share photographs within the feedback
  • Asserting a vogue occasion at your corporation location

Moreover, you possibly can provide reductions and prizes to stand-out contributors as an additional incentive.

Get To Know Your Prospects Day

Need to get to know your clients a bit of higher? Why not accomplish that in a enjoyable and interactive social media exercise, set for January 19 of 2023. Create a ballot that asks about their favourite social causes or encourage them to share a nostalgic reminiscence from childhood they miss probably the most. No matter immediate you resolve to go along with, you may simply be taught a brand new perception about your viewers that you could be not have thought of earlier than.

Maintain your social content material recent

If you’d like a recent search for the brand new yr, updating your model is tremendous simple utilizing the wide selection of templates we provide. Having your templates prepared and accessible in our software is the easiest way to maintain the method of designing slick and seamless.

Once we’ve made it tremendous easy like this, creating your content material because the yr kicks off can prevent time and problem – releasing up your vitality to focus in your new objectives for the yr.

Begin designing proper now — at no cost — with GoDaddy Studio.



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