Individuals wish to be part of one thing larger than themselves, and group banks present that chance.
Neighborhood banking is about serving the better good. As group continuators, we’re a part of one thing larger than ourselves. We help civic golf equipment, Lions Golf equipment, the Relay for Life, our native faculties and a lot extra, as a result of these points matter to the communities we serve.
Month after month, we’re known as to help any variety of nice causes, and we step as much as the plate, as a result of group bankers embody what it means to function in a tradition of service.
Fortunately, this give-back philosophy helps drive worker engagement and loyalty. Individuals wish to be part of one thing larger than themselves, and group banks present that chance. We not solely encourage however count on our staff members to be out in the neighborhood, serving on boards, civic golf equipment and even in metropolis authorities. There isn’t any one higher to assist lead a group than those that realize it finest: its area people bankers.
So, as we learn this month’s challenge that includes the very best group banks to work for, needless to say the widespread thread amongst every of those distinctive tales is that they’re group banks that lead with a spirit of service. Their approaches look totally different as a result of their communities are totally different, however at their core, every one has a servant’s coronary heart, one which extends to their staff. Their tradition of service is what attracts staff to them, and in flip, ensures that they’ve engaged, enthusiastic groups.
My High Three
- Use social media to inform your group financial institution’s story of service.
- Ship a handwritten thank-you observe to each member of your staff.
- Be grateful for your success and our means to serve our fellow people.
As we shut out the yr, I hope we’ll all take the time to be grateful that we work in the very best business on earth. Neighborhood bankers from each degree of the group carry the title of a protector of Primary Avenue, serving small enterprise homeowners, farmers, group leaders and customers to the very best of our means daily. Any time you come throughout an area occasion in your group, I assure you will note a area people financial institution behind all of it, and that’s what makes me so proud to be a group banker.
We group bankers are one large household serving thousands and thousands of consumers throughout this nation. What we collectively obtain collectively we might by no means do alone, and I’m so grateful for that. It’s an honor to serve alongside all of you and inform our tales collectively.
I want everybody a merry Christmas and a affluent 2023. This yr has introduced us a lot success; allow us to always remember the place our blessings originate.
Brad Bolton, Chairman, ICBA
Brad Bolton is president and CEO of Neighborhood Spirit Financial institution in Purple Bay, Ala.
Join with Brad @BradMBolton