Home eCommerce 8 TikTok Content material Concepts for Retailers

8 TikTok Content material Concepts for Retailers

8 TikTok Content material Concepts for Retailers


TikTok customers embody all demographics and seemingly each curiosity. The app has over 1 billion month-to-month customers who spend upwards of 90 minutes every day on the app, opening it eight instances, in keeping with Enterprise of Apps.

Savvy entrepreneurs can take benefit of the chance with content material tailor-made to TikTok’s options and strengths. Partaking viewers within the first few seconds of a video is essential to success, as is experimenting with codecs that enchantment to your viewers.

Listed below are eight techniques to attempt.

TikTok Concepts for Retailers

Present, don’t promote. Create tutorials, recipes, and suggestions that showcase your merchandise in actual life. The CEO of Oath, a well being meals service provider, demonstrated a recipe with feta cheese.

Screenshot of a recipe video on TikTok

Demonstrating recipes will help promote the elements.

Associate with creators. Sixty-five % of TikTok customers say they depend on evaluations and creator suggestions to make buy selections, per TikTok. Retailers can use TikTok’s Expertise Supervisor Portal to attach and negotiate with these creators.

Faucet into area of interest communities. TikTok customers create communities round subjects; two of the preferred are #BookTok and #CleanTok. Discover a group that matches your product vary and create content material for that area of interest. Right here’s a #CleanTok instance.

Screenshot of a TikTok cleaning video

Sync with communities — reminiscent of cleansing — that relate to your merchandise.

Faucet into hashtags with purchasing intent. TikTok customers additionally generate hashtags useful for product promotion. Examples embody #TikTokMadeMeBuyIt, #MustHaves, #TreatYourself, #ShopWithMe, and #GetReadyWithMe. Manufacturers reminiscent of Tarte cosmetics now provide product bundles primarily based on trending gadgets.

Use trending audio. The highest songs on Spotify usually originate on TikTok, proving the platform’s energy. Syncing your movies and transitions to a trending track may end up in extra viewers, as can lip-syncing to trending audio.

Screenshot of a TikTok video with a male and female lip syncing

Lip syncing to trending audio can entice viewers.

Replicate a trending format. That is one other straightforward solution to profit from the newest content material tendencies, this time with a visible format. TikTok’s “Traits” portal is a useful (and free) discovery software to search out what’s fashionable.

React to trending content material. TikTok’s Duet and Sew split-screen instruments permit customers to create a video beside one other. It’s a useful solution to profit from trending content material. It’s finest to react to manufacturers and creators — and make sure to credit score them.

Strive an inventory. The ever-popular listing format can embody suggestions, dos and don’ts, product suggestions, and extra. Strive mentioning the final merchandise at first of the video to maintain customers watching to the top.

Screenshot of a list with skin care tips.

Lists can embody suggestions, dos and don’ts, and product suggestions.



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