Home Online Business 7 Etsy options to promote your crafts

7 Etsy options to promote your crafts

7 Etsy options to promote your crafts


Getting artful

Etsy is commonly the primary market crafters, artisans, and classic sellers flip to, which is comprehensible. In any case, the ecommerce platform was designed with these teams in thoughts.

Nonetheless, should you’re in search of Etsy options, or just wish to broaden to related channels, there are a number of different marketplaces to contemplate.

However earlier than we dive into another choices on the market, let’s discover why you might wish to promote your crafts on different websites like Etsy.

4 explanation why sellers could contemplate Etsy options

Providing your merchandise on totally different ecommerce platforms will show you how to stand out in opposition to different competing sellers who’re limiting themselves to Etsy alone.

Utilizing Etsy options to promote your crafts offers patrons the possibility to buy on the platforms that they could already be accustomed to. In consequence, you’re providing a handy purchasing expertise that builds extra loyal relationships.

1. Sellers wish to stand out from the competitors

It may be difficult for Etsy sellers to distinguish themselves from rivals as a result of even when a possible buyer is on a particular product web page, the platform recommends sellers who provide related merchandise.

For instance, a consumer viewing a particular candle can merely scroll to the underside of the product web page to see “Comparable gadgets on Etsy” — listings of different sellers’ candle choices, as illustrated under.


So even Etsy sellers who spring for a paid promotion will nonetheless discover themselves pitted in opposition to different sellers.

2. Sellers need extra advertising and marketing choices

Etsy sellers can’t interact in lots of conventional ecommerce advertising and marketing strategies.

Whereas paid promotions are an possibility, the platform provides no advertising and marketing instruments or Fb remarketing. Additionally, sellers aren’t permitted to gather patrons’ e-mail addresses and even talk with clients after the completion of a sale.

3. Sellers wish to broaden into non-handmade gadgets

Etsy permits solely handmade merchandise, classic merchandise, and craft provides to be offered on its platform.

So sellers who wish to broaden into wholesale choices — or profitable Etsy customers who merely outgrow the flexibility to hand-make each merchandise — received’t have the ability to proceed utilizing Etsy.

4. Sellers wish to diversify their marketplaces

Some Etsy sellers could want to proceed to make use of {the marketplace}, however they wish to broaden their attain and promote on different ecommerce platforms as nicely.

Promoting on extra marketplaces might be a good way to improve model consciousness and product visibility. Plus, it may affect a vendor’s backside line.

7 different web sites to promote your crafts

Fortunately, there’s no scarcity of Etsy options on the market for crafters, creators and classic sellers. Attempting a brand new platform will show you how to develop your model, attain extra clients, and most significantly, show you how to achieve extra income. So listed below are seven websites like Etsy to arrange store.

1. Amazon Handmade

Ecommerce large Amazon has its personal artisan market that options sellers from greater than 80 international locations.

Being an Amazon platform, Amazon Handmade has loads of potential for makers. And since greater than 63% of consumers start their product searches on Amazon, clients usually arrive on Amazon able to make a purchase order.


Sellers should apply to be a part of {the marketplace} and provide solely handcrafted items. They have to additionally register for Amazon’s Skilled promoting plan, which prices $39.99 per thirty days. Nonetheless, this payment is waived for Handmade sellers.

As for prices, Amazon takes a 15% referral payment for every sale on Amazon Handmade.

2. Ruby Lane

Ruby Lane is the largest curated market for antiques, classic gadgets, artwork and jewellery.

The location offers sellers entry to Google Analytics information, permits them to Skype with clients, and lets them use third-party advertising and marketing instruments.


It additionally units itself aside from Etsy with its Secret Shopper Program. Buyers make purchases, and if their expertise doesn’t meet market requirements, Ruby Lane privately contacts the vendor to offer suggestions and suggestions.

There aren’t any itemizing or set-up charges, however Ruby Lane costs a upkeep payment of $25 on the primary of each month. However whenever you add not less than 15 gadgets inside a month, your $25 upkeep is returned by means of a rebate. There’s additionally a service payment of 9.9% that’s capped at $250.

3. Storenvy

Greater than 55,000 manufacturers promote their items on Storenvy, a market that makes a speciality of small, impartial manufacturers.

The platform believes the whole lot has a narrative — the place a product comes from, who created it, and why every product is important to the vendor’s story.


{The marketplace} prides itself on providing high-quality merchandise, as its common sale worth is greater than Etsy’s. The location often promotes its sellers’ choices on social media, which may give listings extra mileage than a paid promotion on different marketplaces.

Storenvy costs a 15% fee on gross sales and has no different charges.

4. aftcra

aftcra is a boutique-like platform that solely provides American, handcrafted gadgets. {The marketplace} has a really strict definition of what constitutes a home made merchandise — particularly, gadgets must be made solely by hand. If in case you have the talents to create gadgets like jewellery, child blankets or woodworking, your creations will match their invoice.


Whereas Etsy permits ecommerce retailers from all over the world to promote arts and crafts, aftcra limits its market to Individuals solely. In order a US-based vendor, you’re lucky to be competing in opposition to a smaller pool of sellers.

There aren’t any charges to arrange an aftcra retailer and listing gadgets, however there’s a 7% transaction payment when an merchandise sells.

And general, in terms of bills, aftcra’s pricing is way lower than Etsy’s.

5. Folksy

Described as “the UK’s largest on-line craft honest,” Folksy is basically Britain’s model of aftcra — designed particularly for the nation’s artisans. As a plus for the actual European sellers, Folksy is much less saturated than Etsy — making it simpler for many who are model new to promoting crafts on-line.


Like Etsy, Folksy costs charges for itemizing gadgets on the market on its platform. However with Folksy, the primary three gadgets listed are free. The UK platform costs fee charges (6% + VAT gross sales fee), whereas Stripe and PayPal cost them transaction charges.

6. Spoonflower

Spoonflower is a world group of artists that promote decor, bedding and different dwelling furnishings. What units them aside from Etsy? Spoonflower focuses on customized materials.


To get a product that’s one in every of a form, consumers can first select a design from an present artist on the platform or add one in every of their very own. Secondly, they’ll order the customized cloth on any merchandise — like a pillowcase or quilt cowl. And lastly, Spoonflower prints and ships.

Sellers merely add their designs, that are then offered and printed on cloth, wallpaper or reward wrap.

Spoonflower sellers earn a base fee of 10% of the retail worth of their design, no matter reductions or promotions.

7. iCraft Items

This Canada-based market invitations sellers from throughout the globe to listing crafts and authentic artwork on the market.

Not like Etsy and lots of the Etsy options listed right here, iCraft Items doesn’t allow the sale of classic gadgets or craft provides.

sell your crafts


{The marketplace} costs a one-time, non-refundable $25 registration payment and provides subscription-fee packages that vary in worth from $10 per thirty days to $15 per thirty days. There aren’t any itemizing, transaction, or fee charges.

Create your personal website utilizing GoDaddy

The Etsy options detailed above aren’t your solely choices for promoting your crafts, handmade items, and classic gadgets.

Depend on GoDaddy to create your personal purchasing platform. Our web site builder is free and easy — permitting you to be arrange inside minutes. Very quickly, you’ll have the ability to launch your personal retailer solely in your personal merchandise.

After you have your merchandise listed on a number of marketplaces along with your personal platform, use Marketplaces & Social that can assist you run a smoother enterprise. By means of its administration, you may promote on a number of marketplaces, shortly listing gadgets, and sync your stock throughout warehouses with ease.



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