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5 Content material Advertising and marketing Concepts for February 2023


Content material entrepreneurs who want inspiration in February 2023 can deal with how-to articles, the Tremendous Bowl, Black Historical past Month, Groundhog Day, and  — what else? — Valentine’s Day.

Content material advertising is creating, publishing, and selling articles, newsletters, podcasts, movies, and even apps to draw, have interaction, and retain clients.

Content material advertising ought to present your viewers of prospects with one thing useful, informative, or entertaining in order that they really feel a way of reciprocity to think about your model when wanted.

Listed below are 5 content material advertising concepts that ecommerce manufacturers and retailers can use in February 2023.

1. How-to Listicles

Listicles (listing articles) and movies are glorious methods to draw potential patrons through search engines like google. Listicles are additionally sharable.

For February 2023, contemplate making a collection of educational listicles that cowl matters associated to  what you are promoting, reminiscent of “how to decide on the appropriate winter coats for excessive chilly climate” or “how one can put together a wholesome Valentine’s Day dinner.”

Photo of a book cover, keyboard, and smartphone on a desk.

How-to listicles are a high article format for attracting potential clients through search engines like google. The content material can be sharable. Picture: Jamie O’Sullivan.

The listing’s matter, once more, ought to make sense within the context of the merchandise what you are promoting sells. A health hydration model reminiscent of Propel or Liquid I.V., as examples, might create listicles targeted on vitamin and train, reminiscent of:

  • “10 Submit-workout Restoration Routines for Sore Muscular tissues,”
  • “25 Superfoods for Pure Vitality,”
  • “50 Well being Advantages of Hydration,”
  • “7 Options to Sugary Drinks.”

2. Tremendous Bowl LVII

This 12 months’s Tremendous Bowl will happen at State Farm Stadium in Glendale, Ariz., on Sunday, February 12. The occasion is a superb content material alternative, as thousands and thousands of viewers will seek for all types of Tremendous Bowl-related matters.

Logo from NFL of Super Bowl LVII.

Arizona will host the 2023 Tremendous Bowl. Thousands and thousands of viewers will probably be planning events and looking for Tremendous Bowl-related matters. Picture: Nationwide Soccer League.

Your content material could possibly be a weblog submit, video collection, electronic mail publication, or perhaps a podcast. It could possibly handle pre- and post-game matters in addition to commercials, half-time festivities, gameplay, and extra. And your merchandise needn’t be particularly associated to sports activities. Listed below are just a few examples.

  • On-line kitchen provide retailer: “Tailgating Recipes for a Good Sport Day.”
  • A house decor retailer: “Inventive Dwelling Decor Concepts to Have a good time the Tremendous Bowl.”
  • A DTC toy model: “Actions to Interact Youngsters throughout the Massive Sport.”
  • A pure grocery retailer: “More healthy Options to Basic Sport-day Snacks.”

3. Black Historical past Month

February is Black Historical past Month — a time to commemorate the accomplishments, contributions, and historical past of Black People. We acknowledge Black Historical past in February as a result of it’s the delivery month of President Abraham Lincoln, who issued the Emancipation Proclamation; Fredrick Douglas, among the many most influential abolitionists; and Rosa Parks, a Nineteen Fifties civil rights pioneer.

February can be the month by which the Fifteenth Modification to the U.S. Structure was ratified, guaranteeing Black People the appropriate to vote.

Photo of young black children at school from late 1800s.

A gaggle of kids on the Whittier Major Faculty, Hampton, Virginia, in roughly 1899. Picture: Library of Congress.

Retailers can produce content material reflecting the achievements of Black People in all fields, from the humanities and sciences to politics and sports activities.

As with all matter solutions, the content material needs to be related to the merchandise we promote. A technique to do this is to profile Black People who contributed considerably to your business.

A web based music retailer promoting pianos, guitars, trumpets, and equipment would possibly function articles or movies with titles like:

  • “Black Historical past Month: Celebrating Black Musicians from Duke Ellington to Janelle Monáe,”
  • “The Roots of Black Music: Artists That Formed Trendy Sound,”
  • “Black Trailblazers within the Music Trade: Berry Gordy, Quincy Jones, Extra,”
  • “How Music Impacts Social and Political Actions,”
  • “From Jazz to Hip Hop: A Timeline of Black Music in America.”

4. Groundhog Day

February 2 is Groundhog Day within the U.S. and Canada. The vacation was first celebrated in 1887 in Punxsutawney, Penn. The premise is that Punxsutawney Phil (a groundhog or woodchuck) will emerge from his burrow and predict the top of winter.

Photo of eight male members of the Punxsutawney Groundhog Club.

Members of the Punxsutawney Groundhog Membership with Phil (decrease proper) on Groundhog Day 2022. Picture from the membership’s Instagram web page @punxsyphil.

Actor Invoice Murray began in “Groundhog Day,” a 1993 romantic comedy. The film has grow to be a cult traditional and is steadily referenced in well-liked tradition.

Collectively the film, the woodchuck, and the anticipation of spring make for content material advertising alternatives.

Listed below are 5 potential headlines.

  • “15 Methods to Refresh Your Dwelling for Spring.”
  • “High Spring Style Tendencies.”
  • “ Create a Spring-inspired Outside Area.”
  • “The Greatest Spring Magnificence Merchandise.”
  • “Spring Cleansing Suggestions for Groundhog Day.”

5. Valentine’s Day

Valentine’s Day on February 14 is among the many most essential gift-giving holidays. It’s celebrated worldwide and marks an event for {couples} to have fun their love. It’s additionally a chance for buddies, households, and even co-workers to indicate appreciation for each other.

Bronze metal letters L - O - V - E

Valentine’s Day is considered one of retail’s high worldwide holidays. Picture: Jesse Goll.

Valentine’s Day can drive vital gross sales of services and products. Some customers search for particular items, however others want concepts or inspiration. That’s the place content material advertising is available in. Use Valentine’s Day to showcase your merchandise, present reward solutions, and even run contests.

Listed below are 5 headline concepts.

  • “Valentine’s Items Your Particular Somebody Will Love.”
  • “5 Methods to Present Appreciation on Valentine’s Day (Past Flowers and Candies).”
  • “Valentine’s Day Outfits for the Good Date Evening.”
  • “The Final Valentine’s Day Present Information.”
  • “10 DIY Items to Have a good time Valentine’s Day.”

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