From its origin as a music app for dance movies, TikTok has change into a number one social platform for creators and influencers. For retailers, TikTok can be a spot to attach with an viewers, be taught from consultants by way of short-form movies, and even drive transactions.

Here’s a record of profitable TikTok creators. There are product demo examples, tutorials on creating content material, behind-the-scene movies on working a small enterprise, and humorous music movies exhibiting what’s engaged on the platform.

Bayashi — @bayashi

@bayashi

Bayashi, generally known as Chieko Naniwa, was TikTok’s creator of the yr for 2021, and with good purpose. His quick, time-lapse cooking movies present straightforward hacks to indulgent dishes, primarily Japanese. His digging in on the finish of every provides a enjoyable, personable contact. 36.7 million followers, 1.1 billion likes.

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Charli D’Amelio — @charlidamelio

@charlidamelio

Charli D’Amelio started posting dance movies on TikTok in 2019. She now has over 11 billion likes, simply probably the most on TikTok. Her content material options dance and life-of-an-influencer scenes, all set to music. She’s a superb instance of how TikTok is primarily an app for expressing music visually. She’s additionally a superb supply for developments in digital commerce, comparable to a current partnership with Amazon for a vacation present information. 148.7 million followers, 11.2 billion likes.

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Khaby Lame — @khaby.lame

@khaby.lame

Khaby Lame is the most-followed particular person on TikTok, with over 151 million followers, not too long ago overtaking Charli D’Amelio. His content material options humorous “sew” movies by which he cuts in his responses to movies of life’s issues. He additionally options movies of easy visible tips, all set to music. 151.9 million followers, 2.5 billion likes.

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Carla Rockmore — @carlarockmore

@carlarockmore

Carla Rockmore celebrates “the self-expression of fifty+ via style, enjoyable, & fierceness.” This fashionista and jewellery designer turned full-time content material creator has appeared in Vogue and Architectural Digest. Rockmore proves you don’t must be below 20 to search out success on TikTok. 1.3 million followers, 21 million likes.

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Alexis Nikole — @alexisnikole

@alexisnikole

Alexis Nikole is a forager, highlighting the bounty of edible nature round us, comparable to acorns, honey mushrooms, and tree milk. Alexis’s enthusiastic narration and fast visuals draw us in. It’s an instance of how a distinct segment topic can nonetheless drive broad attraction. 4 million followers, 89.3 million likes.

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Gymshark — @gymshark

@gymshark

Gymshark is a health attire and equipment model that’s discovered success on TikTok. Gymshark’s each day posts embody challenges, influencer data, humorous exercise movies, and inspirational content material from its customers. Gymshark’s profile additionally incorporates a hyperlink to buy. Its #gymshark66 started as a hashtag problem to followers to remodel their our bodies inside 66 days. The marketing campaign produced 1.9 million likes, 12,500 feedback, and 45.5 million views. 3.9 million followers, 62.1 million likes.

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Yik Keat — @yk

@yk

Yik Keat is a Singapore-based road photographer. His movies are primarily tutorials and challenges to provide placing movies and pictures with a smartphone digicam. Yik Keat has labored with notable manufacturers, together with Adidas and Longines, in addition to the Singapore launch of a Louis Vuitton males’s summer season assortment in 2021. 1.7 million followers, 44.1 million likes.

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B. Dylan Hollis — @bdylanhollis

@bdylanhollis

B. Dylan Hollis recreates classic recipes from outdated cookbooks. These fast time-lapse meals shorts are wonderful examples of micro product demos with loads of persona. Just like Bayashi, the acute of the dish and the payoff shot of the chef digging in maintain the viewers coming again. 9.4 million followers, 215.4 million likes.

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Roxy Prima — @roxyprima

@roxyprima

Roxy Prima is a touring muralist. Her content material options the behind-the-scenes manufacturing of large-scale work, in addition to the small particulars of working a small enterprise, comparable to using contracts with impartial contractors. 87,000 followers, 5.7 million likes.

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Holly Johnson — @jollyhohnsonart

@jollyhohnsonart

Holly Johnson is a graphic designer who produces tutorials of Photoshop and Illustrator. She posts design challenges, lists of sources, and extra. A lot of the quick content material is ready to music and makes use of phrases on the display screen. Not solely is it a useful useful resource for mastering design instruments, however the tutorials are compelling examples of what works visually on TikTok. 821,800 followers, 18.6 million likes.

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Glow Recipe — @glowrecipe

@glowrecipe

Glow Recipe is a magnificence model identified for its pure, fruit-forward merchandise. The model achieved viral success with tutorials on Watermelon Glow Dew Drops and Watermelon Glow Pore-Tight Toner. Glow Recipes makes use of a link-in-bio instrument to ship followers to a curated content material assortment the place they’ll choose and buy merchandise. 284,900 followers, 3.7 million likes.

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Pink Pony Inventive — @pinkponycreative

@pinkponycreative

Pink Pony Inventive, from Kristy Campbell, began as a 100-day design problem in 2019. Since then, Pink Pony Inventive has been serving companies with tutorials on Adobe Photoshop and Illustrator, design hacks and challenges, and examples of typography, logos, and extra. 240,900 followers, 2.7 million likes.

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Tiffany Yu — @imtiffanyyu

@imtiffanyyu

Tiffany Yu is a incapacity advocate, entrepreneur, and creator. Her content material focuses on elevating consciousness and correcting misconceptions about disabilities, her actions as a social impression entrepreneur, and her each day expertise. 117,800 followers, 3.6 million likes.

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Designs By Felicias — @designsbyfelicias

@designsbyfelicias

Designs By Felicias options behind-the-scenes data on working a small design enterprise and creating content material round it. Together with rising her personal enterprise, Felicias educates aspiring small enterprise house owners. 108,500 followers, 1.1 million likes.

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Kristina Collins — @kallmekris

@kallmekris

Kristina Collins is a comic book who primarily turns real-life moments into quick sketches. With over 2 billion likes, she’s a reminder by no means to underestimate a common message. 47.4 million followers, 2.1 billion likes.

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